Poland - twenty two million yet use Internet

Fifty six percent of the surveyed men and 44 percent of women declare that they do shopping via the Internet.
 
The most frequently-purchased online goods are mp3 music (22 percent), e-books (19 percent) as well as holiday trips and plane tickets (17 percent). The goods that are bought online and in traditional shops are clothes and footwear (60 percent), cell phones and accessories (59 percent) and computers (56 percent).
 
Online shopping is growing very popular among the surveyed Poles because it offers home delivery (79 percent), is a time saving practice (76 percent), and offers a wide range of products (75 percent) as well as attractive prices (72 percent).
 
According to empik.com, there are 12,000 online shops in Poland, up 12.0 percent from 2011.
 
The survey for empik.com was conducted by Nielsen on a group of 1,328 Poles.
 
PAP - Science and Scholarship in Poland